I hope this letter finds you well. It was a pleasure meeting you at MKTE. I am Fanny Martinez from Back to the Source Tours, and we are a travel agency specializing in sustainable and immersive safaris in East Africa. We cater to a discerning audience of travelers from the USA and Mexico, seeking authentic and unforgettable experiences from both mid-range and luxury budgets.

We’d like to request consideration of a partnership in support of promoting our unique Kenyan safari packages hosted, marketed, and sold by our influential affiliate agents. Currently, we are curating immersive wildlife and beachside experiences with renowned wildlife filmmaker and influencer Arturo Islas Allende. Arturo is from Mexico and is ready to promote our packages to his 22 million followers on social media that expand to many Latin countries.

These meticulously crafted itineraries, are designed for wildlife enthusiasts, avid photographers, return visitors, and adventurous groups. We offer a unique opportunity to be part of profound impact within the beauty of Kenya in its entirety.

Our extensive reach and ongoing marketing efforts make us confident that this partnership will provide significant value.

FOR HOTELS: We believe a discount on the STO rates will enable us to offer competitive pricing to our clients, driving increased bookings and revenue for your accommodation options.

Follow Arturo’s Journey
Facebook  |  Instagram  |  TikTok  |  X  |  YouTube

• Influencer Partnerships: We collaborate with public figures who align with our brand and target audience by providing promo codes/commission-based incentives to sell our packages and develop annual group trips.
• Social Media Marketing: We utilize various social media channels and groups to share captivating content, engage with audiences, and drive traffic.
  ie; Arturo is a great example of an expert marker that will provide your hotels with rapid growth. He will also be in Kenya the month of February courtesy of Kenya Tourism Board.
• Annual Group Trips: We organize and special in annual group trips whether hosted by a public figure or just a group of friends/family on a retreat. We send targeted email campaigns to our networks, highlighting special offers and inspiring travel stories.

• Word-of-Mouth Marketing: This is our key business. Because we provide upmost concierge services, we leverage our satisfied customers to spread the word about our tour company and partnerships. Many of our clients are referred and some become affiliate agents as the wheel s of opportunity turn.
• Public Relations: We can secure media coverage to increase brand visibility and attract travelers to your property. Our media network is broad in Mexico, USA, other Latin countries, Uganda and currently targeting Kenya.

We are working with specific influencers who align with our brand and target audience and who have a significant following on social media that can influence their audience’s purchasing decisions. They will promote our group trip on their social media platforms by creating content and posting updates. Other methods of distribution will be email marketing, word of mouth, and any other marketing channel necessary.

To use the promo code, customers simply enter it during their booking process to receive the discount and additional perks during their trip. By offering their followers a unique promo code, influencers will be rewarded an agreed upom commission of the overall purchase amount under their promo code.

Some of these promo code influencers will be the host of a particular itinerary.

Media Exposure: Arturo Islas Allende’s extensive social media reach will significantly promote Kenya as a wildlife filming destination, attracting international audiences.

• Documentary Production: The project will produce high-quality wildlife documentaries that can be sold to media outlets like Netflix and NatGeo, showcasing Kenya’s diverse ecosystems and wildlife.
• Local Filmmaker Training: Collaborating with Arturo and his team will provide valuable training and mentorship to local filmmakers, enhancing their skills and capabilities in wildlife documentary production.
• Tourism Packages: The project will create unique wildlife safari packages, including guided tours, accommodation, and wildlife encounters, which can be sold through Back to the Source Tours to Arturo’s massive audience.
• Hotel Partnerships: Local hotels can benefit from sponsoring Arturo and his team’s stay in exchange for tagging and hashtagging their properties on social media, increasing visibility and attracting potential guests.

• Increased Tourism: Arturo’s social media campaigns and documentaries will generate significant interest in Kenya as a wildlife tourism destination, leading to increased visitor numbers.
• Revenue from Documentary Sales: The sale of wildlife documentaries to media outlets will generate revenue for the project and for Kenya Tourism Board.
• Local Film Industry Development: Training local filmmakers will contribute to the growth and development of Kenya’s film industry, creating job opportunities and promoting local talent.
• Hotel Partnerships and Revenue: Partnering hotels will benefit from increased visibility and potential bookings through social media promotion.
• Destination Branding: Kenya will be positioned as a leading wildlife filming destination, attracting international filmmakers and production companies.